THE OPPORTUNITY
Our client had secured planning permission for a site of ten properties and was about to start on site. However, a show home would not be ready for many months, and the sales team were keen to start the marketing and sales process at the right time of year to generate maximum interest.
The quality of the specification would be a cut above what others were offering, so it would be important to convey the quality of the details. Our client was also aware that their site was located next door to a much larger scheme currently under development by one of the big housebuilders – how would they set themselves apart and hold their own alongside the full weight of a plc marketing campaign?
THE SOLUTION
iCreate delivered a complete property development marketing package to provide prospective buyers with everything they would need in order to buy off plan. We started by gaining a clear understanding of the ideal buyer, in order to create a brand and a visual approach.
A fully furnished 3D model was created of one house type interior, visualising every detail of the high specification. Care was taken to deliver an emotionally engaging experience through the 3D flythrough animation. A Virtual Reality Headset was provided for the sales suite, enabling buyers to be transported into their future home and experience it in a powerful and immersive way.
